Samsung packs the S25 Ultra with features, not surprises
The Galaxy S25 Ultra is easier to describe by what it is not: it is neither cheap, small, nor simple. The phone arrives with only moderate hardware changes compared with its predecessor, but it overflows with features and expanded AI capabilities that push it toward being a genuinely useful pocket assistant.
Samsung has once again built a very versatile Android flagship that justifies its steep price by sheer functionality.
AI remains the headline
The Ultra sits at the top of Samsung’s S-series and, like the S24 lineup last year, places heavy emphasis on AI. Branded under the Galaxy AI umbrella, the package includes a large number of new functions. Some work better than others, and a few still need polish, but the year-over-year leap is significant.
The phone remains a Swiss Army knife of features, although Samsung has trimmed a few individual capabilities this cycle.
Memory, storage, and pricing
In Finland the Galaxy S25 Ultra arrives in three storage configurations, and every model ships with 12 gigabytes of RAM.
| Storage options | 256 GB, 512 GB, 1 TB |
| RAM | 12 GB (all models) |
| Suggested starting price | €1,499 (256 GB) |
| Suggested price (mid) | €1,629 (512 GB) |
| Suggested price (top) | €1,869 (1 TB) |
The asking prices match last year’s Galaxy S24 Ultra launch prices exactly.
Test unit and colors
Muropaketti received the least expensive configuration for testing: 12 GB of RAM paired with 256 GB of storage.
Color options are Titanium SilverBlue (the review unit), Titanium Black, Titanium Grey, and Titanium WhiteSilver.
How it stacks up against rivals
Although the S25 Ultra launches in the first part of the year, several competitors are already on the market. Apple’s priciest model, the iPhone 16 Pro (Max), competes in the same price bracket.
On Android, relevant rivals include the Google Pixel 9 Pro XL and the Honor Magic7 Pro. OnePlus’s flagship OnePlus 13 also counts as competition, though it sits in a slightly lower price tier. Those alternatives generally represent somewhat smaller device sizes.
Minimal unboxing
Samsung keeps the sales package very lean. The S25 Ultra ships with only a USB-C to USB-C cable.
There is no charger included, and the box does not contain any protective case.
